Sun & Ski

Each product page combines a detailed variant selector for size, color, and gender with an AI-powered assistant that answers shopper questions on the spot, comparisons, terrain fit, sizing, right alongside curated “You May Also Like” suggestions. Together, they shorten the path from browsing to a confident purchase, especially for technical gear where fit and specs matter most.

A fully custom store locator lets visitors search by location or use geolocation to find their nearest of 30+ stores, complete with real-time hours and directions. Once selected, that store is remembered site-wide as “My Local Store,” so pickup availability, services, and local promotions stay personalized on every page the customer visits.

Dedicated pages for the Ski, Snowboard, and Bike service shops connect each purchase to ongoing, in-store care, from tuning and mounting to custom boot fitting and repairs. Tied to the Lifetime Services program, this turns a one-time sale into a standing relationship, giving customers free or discounted upkeep for as long as they own their gear.

The checkout lets customers choose shipping or in-store pickup independently for each item in the cart, with live delivery windows and store-specific pickup timing shown line by line. Combined with Affirm financing and a running order summary, it turns a multi-item, multi-fulfillment order into a single, transparent checkout instead of separate transactions.