Penguin
Founded over 20 years ago from a passion for freeriding, Penguin creates technically advanced, functional apparel designed for uncompromising performance in the powder. Following the proven layering principle, our jackets, pants, and base layers combine purpose-driven details with durability tested in real-world conditions.
- Website
- Ecommerce
- Events
- Blog
- Apparel
- Standard
50:00 hours
Our mission
For Penguin, we developed a brand-new website using primarily standard features of Odoo, with a strong focus on e-commerce to enable the client to sell their apparel online seamlessly. Our team configured the database to ensure full functionality and defined product categories and attributes, enhancing the website’s filtering capabilities. We implemented small customizations to better display color options, including showing color names, and improved the functionality of the Odoo Events app.
From a design perspective, we aimed to highlight the client’s striking photography while keeping the overall layout clean and minimalistic. Thoughtful design and typography choices were made to reflect the premium quality of the products, creating an elegant and user-friendly online shopping experience.
01
Events & Courses
We also utilized the Odoo Events app to allow the client to promote courses and special events, such as freeride days. A small custom development was implemented to enable modification of booking links for external services, providing greater flexibility in managing events.
02
Improved product page
We focused on enhancing the product page design to improve how color options are displayed and to make unavailable variants more noticeable. We also added a size guide that opens in a popup for easier reference. In addition, we introduced an accordion section to provide detailed information about product features, materials, and care instructions.
03
Penguin Family & Guides
We created the Penguin Family and Guides pages to celebrate the community and expertise that make the brand unique. The Penguin Family page highlights riders who share the brand’s passion for freeride skiing and snowboarding, showcasing those who embody the Penguin Swiss Spirit.
The Guides page introduces the brand’s expert guides, whose knowledge and passion for the snow ensure unforgettable adventures. They’re not just companions on the slopes, they’re an integral part of the Penguin family, guiding visitors to the best spots and creating incredible experiences filled with fun and excitement.