Materrup
Materrup is a French industrial startup founded in 2018 by twin brothers Mathieu and Charles Neuville, later joined by Manuel Mercé and Julie Neuville. Driven by a shared commitment to environmental sustainability, the team developed a groundbreaking cement technology called MCC1®, which utilizes uncalcined raw clay—a low-carbon, abundant, and locally sourced material.
- Website
- Ecommerce
- Jobs
- Blog
- Construction
- Custom
400:00 hours
Our mission
For Materrup, we developed a fully custom website based on Odoo, starting with a strategic approach that included defining the sitemap and wireframes. Once the structure was validated, we designed and prototyped the site in alignment with Materrup’s graphic charter, ensuring a cohesive visual identity throughout.
A major focus of the project was the e-commerce section, which was heavily customized to reflect the brand’s technical and sustainable positioning. Users can easily explore and purchase Materrup’s products online, with dedicated areas highlighting key product benefits through custom-designed icons and clear technical specifications.
We also tailored the blog to support the company’s communication efforts. It serves as a platform to share updates, project highlights, and media coverage in a clean and consistent layout.
The contact page features a multi-step form designed specifically for quotation requests, improving the user experience for B2B inquiries.
Finally, the site includes dedicated sections for industries and technologies, supported by custom-built content models in Odoo. This structure not only enhances content management but also allows for intelligent interlinking between topics, reinforcing Materrup’s expertise and offering.
01
Strategic design process
From sitemap to wireframes to high-fidelity design, the website was built following a clear strategic framework, ensuring consistency with Materrup’s visual identity and delivering a structured, user-friendly interface.
02
Advanced Content Architecture
Thanks to custom-built content models in Odoo, the site supports smart interlinking between industries, technologies, and blog content—reinforcing Materrup’s expertise while simplifying content management.
03
Custom E-commerce Experience
The online store was fully tailored to reflect Materrup’s technical and eco-conscious positioning, offering users a seamless shopping experience enriched with custom icons and detailed product specifications.
