Hozi sauce

Our mission

The Hozi project was about much more than creating packaging—it was about transforming a personal recipe into a brand with real market potential. From identity to shelf presence, every design choice was rooted in Hortense’s story, her product’s uniqueness, and the cultural roots of the sauce.

We began by working closely with Hortense to understand the essence of Hozi: a powerful, homemade sauce full of personality and tradition. This insight guided the creation of a visual identity that would not only speak to the product’s spiciness but also express authenticity and pride in its Congolese origins.

The centerpiece of the branding effort was the Hozi logo—a simple yet striking mark featuring a flame, symbolizing the heat and energy of the sauce. From there, we developed a full visual language: typography, color palette, and packaging style that would support the product's character and stand out in the crowded supermarket space.

Once the identity was in place, we moved on to packaging and label design, ensuring that the final result was not only visually compelling but also compliant and functional.

The launch was a success: Hozi sauces made their way into various supermarkets across Brabant Wallon, Belgium, with customers—and our team—quickly becoming fans of the bold flavor and equally bold presentation.