SMD

La Société de Médecine Dentaire is the scientific and professional association for dental practitioners in Belgium. Its mission is to advance dental science and practice through education, research, scientific events, public awareness, professional advocacy, and collaboration with official authorities.

Applications
  • Site web
  • Événements
  • Blog
Industrie
  • Santé et Médical
Type de projet
  • Sur mesure
  • Logo
Heures passées

300:00 heures

Our mission


For SMD, our work began with a complete redesign of their visual identity.
We started by creating a new logo and graphic charter to modernize their brand image. This involved defining a fresh color palette, gradients, and typography, all while maintaining a visual link to their original branding to ensure continuity and recognition.


The second phase focused on developing a custom website theme aligned with this new identity.
The design approach prioritized clarity and simplicity, highlighting the variety of content the site offers, such as training courses, blog articles, classifieds, and workshops. To support this, we also designed a series of custom icons to help users quickly identify and navigate different content types.


We used Odoo's "Event" and "Blog" applications, and went further by developing a tailor-made module specifically for managing classified ads.


The result is a clean, professional website seamlessly integrated into the Odoo framework, offering both a strong visual presence and an intuitive user experience.

01

New Branding and Logo

To refresh SMD’s image, we designed a new logo and established an updated graphic charter. The goal was to modernize the brand while preserving its core identity. We introduced a refined color palette, modern gradients, and contemporary typography that reflect the organization's values and mission. This visual update not only enhances brand recognition but also creates a cohesive foundation for all future communications and digital materials.

SMD training page design

SMD training detail page design

02

Use of the Event App for Trainings

To manage SMD’s training sessions efficiently, we implemented Odoo’s Event application. This powerful tool allows the organization to create, schedule, and manage training events directly from the backend. We customized the interface to align with the new visual identity, ensuring a seamless user experience. Visitors can now easily browse upcoming sessions, register online, and access detailed information about each training, all within a clean and structured layout.

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